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Topic: Student Questions

Marketing-entry Mode In Overseas Markets

Posted by Anonymous on 5/14/2008 at 11:26 AM ET 250 Points
What issues influence a company's choice of entry mode when seeking overseas markets.
If this question supposed to be for dissertation title, how can i instruct and answer this question?
where to begin?
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  • Posted by Levon on 5/14/2008 at 12:28 PM Member
    What issues? There is only one issue really - it's called cost? What entrance method will cost the least and which method will show the most return. Really it is that simple. What's the cost of doing business? That's the question that all business decision are made from.
  • Posted by michael on 5/20/2008 at 8:22 PM Accepted
    Culture decides mode of entry. A culture that is open to foreign investment allows a company to come charging in. A culture that is not, requires a company to pursue joint ventures first.

    Michael
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