Know-How Exchange : Student Questions

Ofcourse advertisements have a psychological effect on consumers. Search on Emotional Selling Propositions---Most Advertisements try to entice the viewers into buying their offerings using such emotions as love, sex, humor, pleasure, jealousy, anger etc. in different contexts. Notice the effect of movies on viewers? So also from ads.

I think you should do some research on the psychology of sales and why people buy. I'd also consider why you aren't studying a field you wouldn't feel the passion of to want to delve into this and learn.