Question

Topic: Taglines/Names

Tagline Needed For Lawyer Coaching/consulting

Posted by Anonymous on 5/21/2008 at 9:07 AM ET 125 Points
Hello, all! I am so delighted to find this forum and would love to pick marketing pro brains.

I provide coaching and consulting for lawyers through my business, Life at the Bar LLC. The topics I address include attorney development (leadership, business, and professional development), plus career strategy, time management, and work/life integration).

I currently tell people that I help law firm associates and partners build successful, satisfying, and sustainable practices... But I don't love that. It isn't punchy, and I'm concerned that it's too mushy, since satisfying is hardly urgent and sustainable (in this context) could come across as being stuck or not active.

Although I work with lawyers in a variety of practice settings, my target client is a female senior associate (in the 32-42 age range, in practice between 6 and 9 years) in a firm of more than 250 lawyers. I'm looking for a tagline that's punchy and engaging, but not too edgy or "sales-y."

Hope this gives you a sense of what I'm doing... And I will be grateful for each and every idea shared! Thank you!

Best regards,

Julie
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 5/21/2008 at 10:33 PM Accepted
    Work Efficiently. Earn More. Have Free Time.

    Work Efficiently. Earn More. Smile.
    Labor Minutum. Mereo Magis. Subrisi. (approximately in Latin)

    Perfect Your Practice
  • Posted on 5/22/2008 at 7:20 AM Author
    Jay,

    Thank you! I especially like the Latin -- that lets me be a bit more light-hearted than I could be in English. Thank you very much!

    Julie
  • Posted by mdlugozima on 5/22/2008 at 7:55 AM Member
    I'll start out with a logo idea: show the scales of justice with the blindfolded woman and place "Work" on one scale and "Home" on the other. Or "Career" and "Family". Then allude to the concept of work-life balance. How about if you have an artist draw the woman with a big smile on her face to show she is happy that you helped her get her whole life in order?
  • Posted on 5/22/2008 at 8:03 AM Author
    Thanks, mdlugozima!

    I actually have a logo already -- it sounds rather boring but I like the way it looks a lot: a column plus the words Life at the Bar.

    A common misconception is that I focus on work/life balance issues, which I definitely don't. It's an aspect of what I do, but I've never had a client who wanted to focus on that. (That isn't where the money is, or where lawyers think there's even a possibility of relief.) I focus on being alive in practice and not a drudge who's just counting the hours until it's time to escape to the 2 or 3 hours of "real" life every day. So, I work with lawyers who want to build practices that are engaging, financially rewarding, and conducive to having a personal life too, but not in a work=death and non-work=life kind of way.

    I've wondered more than a few times whether I would have been smarter to choose another business name since people often do assume I'm all about work/life balance, but I've been at this for 3 years and think it's a bit late to change now.

    Thanks for your input!

    Julie

    Julie
  • Posted by mdlugozima on 5/22/2008 at 10:05 AM Member
    Get more joy out of jurisprudence.
    You deserve more from your life's work.
    Before you can be married to your job, you have to get engaged.
    Don't get married to your job before you get engaged.

    Something like that...
  • Posted on 5/22/2008 at 10:07 AM Author
    Thank you, mdlugozima. I really like the joy/jurisprudence alliteration, and "You deserve more from your life's work." And I'll play with the married/engaged idea -- that's a fun twist.

    Thank you!

    Julie
  • Posted by mdlugozima on 5/23/2008 at 6:34 PM Accepted
    Wouldn't you rather be engaged at work than married to your job?
  • Posted on 5/24/2008 at 8:04 AM Author
    Ooooh, I like that mdlugozima! Thank you!

    I like that a lot!

    Julie
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)