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Topic: Student Questions

American Airlines Marketing Plan Swot Analysis

Posted by Anonymous on 5/22/2008 at 12:13 PM ET 50 Points
I need to create a marketing plan for American Airlines for my Marketing class. I need swot analysis. main reasons why customers choose american over other airlines and its main competition. Any help would be greatly appreciated.
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  • Posted by michael on 5/22/2008 at 12:30 PM Member
    Strength....domestic network/frequent flyer program
    Weakness...old/inefficient aircraft
    Opportunity....Better utilize their St Louis hub
    Threat...same as everyone else...fuel cost

    Michael
  • Posted on 5/22/2008 at 2:01 PM Member
    Hi. Don't forget that Strengths and Weaknesses are Internal. Opportunities and Threats are external. You may want to do a TOWS analysis too - a matrix of your strengths to the opportunities & threats and the weaknesses to the opportunities & threats, i.e. how can my strengths help me capitalize on an opportunity or how can my strength help me overcome a threat. Good luck.
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