Question

Topic: Taglines/Names

Tagline Help!

Posted by Anonymous on 5/22/2008 at 6:07 PM ET 250 Points
I am in the process of registering a real estate firm with the name American Dream Realty. This name came upon me when I was thinking why exactly i came into this field 3 years back.
Need help with a tagline! I did come up with Your Dream..My Mission or Making your Dream a Reality. But with both i seem to be using the name of the firm again and would like to avoid it. Any suggestion would be extremely helpfull! Havent finalized on a logo yet but have the idea of a Bald head Eagle (?), was thinking more like ..laser sharp focus to make your dreams come true..but again..the "dream" repeats...
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RESPONSES

  • Posted on 5/22/2008 at 11:06 PM Member
    Remember, a tag line is a positioning statement and offers the consumer clarity on your company or product. What makes you different? How do you want to position your company? If you can provide more clarity, you'll get some stronger response.
  • Posted on 5/22/2008 at 11:09 PM Accepted
    American Dream Realty

    Making it your reality

    Bringing Your Dream to life

    Bringing your dream home


  • Posted by Jay Hamilton-Roth on 5/23/2008 at 9:06 AM Member
    Stop Dreaming...Make It Your Realty (sic) (yes, it duplicates biz name)
    Helping You Find The Perfect Home
    Stop Renting and Start Owning
  • Posted by EnvisionTheNew on 5/23/2008 at 2:03 PM Member
    I could really see this name working great if its tied to some specialty. For example:

    American Dream Realty
    *Your first home specialist*

    This tells me exactly who you help and for what reason. Of course, you may be interested in selling houses to everyone, but everyone with a home often also has a realtor. If you are breaking in, this could be a good place to start. In the future, you can change the tag line as you grow. And of course, it doesn't stop you from selling to anyone...

    The whole eagle imagery, patriotic approach is great - go USA - but I don't see how it gives you a specific and differentiating advantage. It just positions you as a realtor with a patriotic theme. I like patriotic themes, but it won't make anyone pay attention to your yard sign.

    Good luck!
  • Posted on 5/25/2008 at 12:32 AM Member
    ' Our agents are Your Patriots !'



    'Putting the RED,White and Blue back in Real Estate'
  • Posted by jpoyer on 5/27/2008 at 2:42 AM Member
    Here are a couple of ideas ...

    Let us help you find your dream home.

    Fulfilling wishes, one home at a time.

    Good luck -- I think repeating your name words is not a bad idea. An idea spawned from what others said above:

    Stop Dreaming, Start Living

    Best Regards,

    Jennifer P.
    XPRT Creative

    :)



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