Question

Topic: Taglines/Names

Tagline For Weekend Of Events

Posted by Anonymous on 5/23/2008 at 1:17 PM ET 125 Points
Hello-
I manage a traditional juried arts festival in Youngstown Ohio called the Summer Festival of the Arts. This event is 10 years old and for the most part the name is an established "brand" in our community.

Three other local groups are holding festivals and/or events during the same weekend. We are all close by, within walking distance of each other with the idea to share marketing, resources and the crowd. We each have an identity:
Summer Festival of the Arts
Wick Avenue Festival (more culturally positioned, museums, library, etc.)
St. John's Greek Summerfest
Downtown Wine and Jazz Fest

Although we will each do some limited individual print and electronic advertising, we do not have an overall umbrella catch phrase for when we market our events as-a-whole. I need some ideas for an umbrella phrase line that does not include any of our names because we will include the names as a sub headline. One idea we rejected was "A Weekend of Fabulous Family Fun" A bit too much alliteration there!

Ideas would be so appreciated.
Thank you in advance.
Lori
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RESPONSES

  • Posted on 5/23/2008 at 2:09 PM Member
    First thought: Festival of Festivals or
    Youngstown Festival of Festivals
    Festival of Youngstown Festivals

    or

    Arts, Culture & Cuisine of Youngstown

    (Sounds like fun. Wish I could experience them.)


  • Posted on 5/23/2008 at 2:20 PM Author
    JudyJudyJudy-

    Thanks for the quick response. I like the Festival of Festivals and will digest this over the long weekend. I want to be sure to distinguish this from the multitude of church festivals which are bound to crop up.

    Happy long weekend.
    ~L
  • Posted on 5/23/2008 at 3:11 PM Accepted
    Don't know about all of the other events in your city - maybe this becomes the premier event for the City.

    Maybe you go with something like,
    "Yes to Youngstown!" or
    "Celebrate Youngstown!"

    Maybe you have to rely a little on a tag line -
    "Art from the Heart" Celebrate the arts in the Heart of Youngstown!

    "Celebrate Youngstown - Fine art, Fine food, Fine tunes, Fine wine - Fine Time!"

    Another possibility is to tie it with a landmark - I know of communities have River fests, River Walks, Covered Bridge Festivals, Bell Tower Festivals, etc. Anything we can attach it to?

    Good Luck - I'll keep my thinking cap on - however a long weekend approaches!

    CVN









  • Posted on 5/23/2008 at 3:31 PM Author
    CVN-

    Thank you. You are right on track with the premier event. I believe we are striving to do what Ann Arbor has done, which over 40 years has evolved into THE arts festival everyone wants to be when they grow up, because they embraced what other groups were doing and created one event that is really four simultaneous events. There are growing pains of course as we each accept the fact that we must try hard to be collaborative and not insular or territorial.

    I like the Celebrate Youngstown theme. Sometimes we need to be reminded that we have good things going on in our own back yard!

    I hope the forum doesn't mind if I keep this thread going through the weekend. I'll monitor my email.

    Thank you again.
    ~L
  • Posted on 5/23/2008 at 5:41 PM Author
    Thank you Rajeev.

    I am getting so inspired!
  • Posted by mdlugozima on 5/23/2008 at 6:43 PM Member
    Oh, Hi! Oh, my!
    Bestival!
    The best of the fests!
    Four For All!
    Visit four for so much more!
    Stroll around and sample the sound.
  • Posted on 5/23/2008 at 9:22 PM Author
    mdlugozima-

    Thank you! Like the reference to Ohio.
  • Posted by mdlugozima on 5/23/2008 at 9:57 PM Member
    Summer better than one!
    Four of July Celebration!

  • Posted by Jay Hamilton-Roth on 5/24/2008 at 9:11 AM Member
    Festival Walking Tour
    Walk (Don't Run) To The Festivals
    Stay Young At Heart (Festivals)
  • Posted on 5/28/2008 at 1:31 PM Author
    To all who responded regarding the multiple festivals tag line. Thank you! The Celebrate Youngstown and related phrases theme most closely matched what all of us were looking for but could not articulate.

    Thanks again.
    Lori
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