Question

Topic: E-Marketing

Explain Benefits Of This Consumer Engagement Tool.

Posted by Anonymous on 5/24/2008 at 11:42 AM ET 500 Points
Problem
Individuals and businesses need a better way to contribute, understand and benefit from free-form user feedback.
Consumers -- In the e-commerce market, consumer ratings and reviews is the number one most sought after content online. Yet most people still wade through unstructured comments to form an opinion before making a buy decision.
Businesses -- Marketers and customer service executives need to engage consumers to better understand their needs and to build brand loyalty. Quick Comments represents one approach to engage consumers by making it easier to gather and benefit from consumer insights. Companies like Dell and Intuit received recognition for giving consumers an opportunity to provide free-form opinions. American Express sought consumer opinions for an advertising campaign using traditional comments. Quick Comments is a new tool for consumer engagement and soliciting unstructured feedback about any topic. Depending on the topic, the process of using Quick Comments can generate word-of-mouth buzz, brand visibility and goodwill associated with listening to customers..
Knowledge workers -- Knowledge workers suffer from information overload. They need to find relevant, useful and timely information if they are to stay competitive. Quick Comments will help businesses apply employee feedback to make internal knowledge more accessible and useful. The applications that will benefit the most are CRM, document and knowledge management and marketing.
 
Solution
Quick Comments is a white label application. It is intended to be incorporated into a distributor’s existing software application, sold as a subscription service or as a module. Quick Comments makes user feedback more valuable and easier to gather, understand and use the feedback on any subject from one to thousands of contributors. It does not replace existing rating and review applications, but serves as an optional alternative to gather and quantify user feedback. It’s ideal for a mobile shopping application.
Quick Comments utilizes a patented system (US Patent #7143089) to enhance the value of user feedback. To add Quick Comments about www.quickcomments.com

From a practical marketing perspective, how would Quick Comments be used and what benefits would be gained?

For more details check out the website at www.QuickComments.com

Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/24/2008 at 12:49 PM Accepted
    (Aside: My concern about your product is the ease by which people can "game" the system by having a group of people focus on specific SEO keywords to create a group perception.)

    This application allows a dashboard perspective of comments. So it becomes very quick to scan the tag cloud for key commented thoughts (question: if I click a keyword, do I see detailed comments that mention the keyword, or simply a # of people who used this keyword?).

    The benefit to this is that a business can easily perform its own word-of-mouth measurement instead of than relying on a 3rd party (such as Andiamo or Nielsen BuzzMetrics).
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