Question

Topic: Student Questions

Gauging Success Of A Client Satisfaction Survey

Posted by Anonymous on 5/27/2008 at 7:02 PM ET 125 Points
I have been tasked with creating a client satisfaction survey for a marketing services company. We have 5000 clients in our database. What should I be shooting for as a target response percentage? 10%-15%? What is considered successful?
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RESPONSES

  • Posted on 5/28/2008 at 1:11 PM Accepted
    Depending on how you solicit response for the survey, a general rule of thumb is 5%-10%. Anything over 10% is pretty good, for a survey that offers no "incentive" to your client, and sometimes that is good for surveys that do.

    Hope this helps,
    Zack Pike
  • Posted on 6/5/2008 at 6:35 AM Accepted
    Agree with Zack, 10% plus is considered as a good response rate by most surveyors. However, if you do throw in a few freebies for the respondents, there are chances of getting much more than 10% response...but it may not always be unbiased.

    At the end of the day, it's your and the company's call.

    All the Best!!
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