Question

Topic: Taglines/Names

Casual Dining Concept Needs Tagline

Posted by Anonymous on 6/2/2008 at 4:01 PM ET 500 Points
Opening up a casual dining concept called "California Dreaming" that serves basic american cuisine (steaks, ribs, fish, pasta, sandwiches, salads). The place will be upscale for a casual concept. Large open floor plan and open kitchens. Similar to a Houston's or Cheesecake Factory.

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  • Posted by mdlugozima on 6/2/2008 at 8:21 PM Member
    A break from the kids for the mamas and the papas
  • Posted by bruce on 6/2/2008 at 8:49 PM Member
    If it's the "Mamas and the Papas" generation that you are trying to attract (60's & 70's baby boomers), stick with the theme and bring a little bit of their generation in thematically in the decor, menu, promotions, and advertising. A good tag line might be "Where the In Crowd Meets" and be bold and brave about it.

    If it's an accident that you have named your restaurant after their hit song, then pay hommage to them "21st Century" style and call it "Food for Lovers" or "You don't Have to Sing for Your Supper" or "Nothings to Good for our Patrons"...
  • Posted by Jay Hamilton-Roth on 6/2/2008 at 9:21 PM Accepted
    Fresh Food Served in a Warm Atmosphere
    Casual Elegance Served Daily
    Eat In Pacific Standard Time
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