Question

Topic: Student Questions

Need A Good Slogan Or Question

Posted by Anonymous on 6/5/2008 at 9:47 AM ET 125 Points
We are starting a magazine for the transportation industry and need an ad in the magazine to lure more companies to advertise in our magazine. Something clever that will catch the attention of the people who receive it free of charge.
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RESPONSES

  • Posted on 6/5/2008 at 3:22 PM Author
    Thanks for the responses. The mag is targeting engineering and consulting firms and the shipping industry etc. Transportation meaning building roads ships airports etc.

  • Posted on 6/5/2008 at 11:40 PM Member
    So does your ad want to depict your company's creativity in coming up with ads for these firms or do you wan to feature a good ad of one of your advertiser?

    Are you guys in charge of coming up with the advertisements?

    simple idea: something tat grabs attention would be 3-D popups!
    A road or maybe a miniature airport(warning! expensive)

  • Posted on 6/6/2008 at 8:12 AM Accepted
    Do you mean an ad in the magazine so that people who receive it will want to place an ad in there?

    If so, you can put something like:

    "Don't read this. No, really, don't. Advertising does not work. Nobody reads ads." in really big type with lots of space around it and then in much smaller type in a corner, or at the bottom: "Don't worry - you're not the only one who read it. And if you read it, don't you think your potential customers will too? For an effective way to reach a targeted audience call Joe Smith at (123) 555-1234 today. You can stop reading now."
  • Posted on 6/6/2008 at 10:05 AM Author
    That last one was clever. I will hold out for a few more suggestions. To get people to advertise in our magazine. Thanks again
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