Question

Topic: Student Questions

Marketing To Local Homeowners?

Posted by Anonymous on 6/6/2008 at 4:03 PM ET 50 Points
I'm in the process of writing my business plan, and I've managed to narrow my focus specifically to Homeowners in the local area. I'm starting the business on a shoestring (less than $500), and most of that is going to startup costs and domain registration.

Aside from door-knocking and cold-calls, what are some other effective free or low-budget methods of marketing my service specifically to local home-owners in my area?

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RESPONSES

  • Posted on 6/7/2008 at 6:42 AM Member
    Direct Marketing is good... only if it is written well. Try community events, you can also become a guest speaker at events, but as W.M.M.A. has wittingly mentioned, it depends on the type of business
  • Posted by CarolBlaha on 6/7/2008 at 7:25 AM Accepted
    Your business plan isn't anywhere done unless it contains marketing. Get yourself some books on guerrilla marketing and the book "Get CLients Now". All are in your library. Both will give you hundreds of low or no cost marketing ideas. Get Clients Now is more of a personal plan and will show you how to build your plan-- review it every 30 days and see what is working and what needs revision. Get a coach or business mentor to keep you on track.

    You don't give the business. We could be more specific with that info. But daily marketing is the latte factor of sales and will make sales happen automatically. Trust me on this.

    Carol
    Sell Well and Prosper tm
  • Posted on 6/9/2008 at 8:15 AM Author
    Thank you all for your responses.

    Carol, I will buy the book and read it. Sounds like one of the things I need in my library. My mentors will (hopefully) be from SCORE, but I really didn't want to bother them till I had a viable business plan. I'm currently still in the "you need to be able to answer these critical questions" stage, and how I'd get clients are among those questions.

    Ncain, I'll also check out those web sites. I was actually wondering about that.
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