Know-How Exchange : Student Questions

Can you provide a URL for your website so we can better help you?

It's not clear to me how your business helps students "be different",
which is your key message. It sounds like it's basically selling communication services (everything but cell/landline service).

As far as your marketing strategy, there are a huge number of social networking sites already. Unless your site already has traffic, it's non-trivial to get a large core of active members to network there.

Your brochure should reflect the synergy of the 3 offerings, showing how each of these work to solve the key problem you're focused on solving (or experience you're trying to enhance).

If difference/freedom is key, I'd choose a final page size that's not rectangular - a circle (like a frisbee), or a sun umbrella, etc. The point is that layout should reflect the key message.

I agree with Jay, it's not clear how your service helps students "be different". Your services are different, and so I guess by attrition students that choose your network over Gmail or Facebook are different too; but it's a weak correlation in my opinion.

If that is the message you want to drive home, then you need to consider some comparison messaging (using FB is for losers, Netkarachi is for winners). Obviously you wouldn't use that line, but at the core you want your users (and potential users) to feel special/unique/one-of-kind for choosing your service over another.

But again, it's not the strongest argument I don't think. Gmail is popular because it works really well, not because its users feel different.

I think the strength in your service is integration, and that's the point you should be driving home. "Free up your valuable time by getting it all at one site." "Plan your weekend, send a fax, check your email, make a date - with just a single login." That sort of message.

Your service isn't different, it's better.

Best of luck!