Question

Topic: Student Questions

What Would You Call It?

Posted by Anonymous on 6/9/2008 at 10:51 AM ET 25 Points
My sister and her fiance are both massage therapists and are currently developing a business plan for an in-house massage & dinner business. Briefly, they would go to their clients home and give their clients a massage (or something along those lines) and then cook them a gourmet dinner.

I just found out yesterday what they are going to call it and to be kind, I am not a fan! --Gour-cage-- (Think the pronunciation for massage for "cage" not a cage that a bird would be in.)

Two requests:
1. Please briefly share your thoughts on their prospective name.

2. Please suggest some alternative names that they could use.

Thank you very much for your help!

(I apologize for not offering more points but, I am a college student and need to make sure my points go as far as I can possibly take them.)

Joshua
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RESPONSES

  • Posted on 6/9/2008 at 11:29 AM Accepted
    This business is an interesting concept. Unfortunately, the name your sister and her fiancee came up with doesn't offer any explanation as to what they have to offer. I'd imagine people will hear the word and think "Huh?"

    The concept is so unusual that they'll want a tagline indicating the services to go along with their business name

    How about something like:

    Unwind and Dine
    Feast and Relax Without Lifting a Finger
  • Posted on 6/9/2008 at 11:52 AM Author
    Very good advice Angela! I agree completely. Thank you for your help.

    Joshua
  • Posted on 6/9/2008 at 1:40 PM Author
    Thank you ANM,

    I really appreciate everyone's help! As you can imagine, it is very difficult for my sister to accept positive critism from her little brother. I want only the best for her and I do not want her to have the impression that I am smashing her dream before it begins.

    Have a marvelous day,

    Joshua
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