Question

Topic: Student Questions

Industrial Powder Dosing System - Tagline Wanted.

Posted by saintgregor on 250 Points
Hi Gurus,

The company in question is called „batchbin“ and is a small start-up. They are selling a system for the dosage of powdery ingredients for industrial processes. E.g. advanced building materials; paint pigments or even ingredients for the production of bread. The system is offered in a modular design – Therefore the name “batchbin” as it works with standardized containers. By the way… Comments about the company name are always welcome as well. We are no English natives here and the name might sound strange.

The most important advantages of the system:

- It’s extremely flexible. It’s very difficult to change a normal dosing set-up after its construction. With batchbin it is as easy as adding a couple of Lego bricks to a Lego house. Many producers are facing that challenge as mixtures change very often and the amount of products is always increasing.

- With batchbin, one can adapt to the local conditions within a plant. It is even possible to put the batchbin dosing system in the neighboring building, which is physically impossible for a traditional set-up. It’s even possible to run several production lines from one batchbin set-up.

-Batchbin can be controlled entirely by industrial automation systems – But it can be planned as a manual set-up (with fork-lifts instead of conveyor technology) as well. This is for cases where labor is cheap or a company wants to test a new product on a small scale at little costs.

- Batchbin is able to provide the same precision/throughput as normal dosing systems.

- It’s a future-proof system for greenfield plants and is less demanding for building structures.

- It comes with a safety system against dust explosions.

- Sometimes dosing set-ups need extensive cleaning between different products. Batchbin minimizes this requirement.

- Potential customers get basic engineering in no time due to the modular way it’s built.

Pretty cool stuff actually. There is no competition whatsoever for a modular dosing system. Target audience is technical procurement staff from corporations of any size. A PDF with some graphics can be found here: [inactive link removed]

Thanks for your help!


[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Why not simply:

    Modular System For Flexible Powder Dosing
    Modular Powder Dosing Solutions
  • Posted by saintgregor on Author
    thanks for your suggestions - but I would like to pack at least the most striking advantages into the tagline. Like the flexibility.
  • Posted by saintgregor on Author
    ...and make it easier to remember at the same time. The main target audience will be non-natives in the first run.
  • Posted by saintgregor on Author
    -we can make it easier for you to meet future demands
    -new products can be produced with less hassle
    -if you're facing the new demands right now, batchbin could be the cheaper solution as it probably fits into your existing building.

    these are just the most obvious advantages in the initial stage.
  • Posted by Jay Hamilton-Roth on Member
    Optimized Powder Dosing
    On-The-Fly Powder Dosing Solutions
    Smarter Powder Dosing Innovations
  • Posted by saintgregor on Author
    what do you think about "simply smarter powder dosing" or is this "simply..." thing a bit worn out?
  • Posted by saintgregor on Author
    any comments? "simply smarter..." is that smart or not so smart?

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