Question

Topic: Student Questions

How To Do Viral Campaign For New Luxury Vodka

Posted by Anonymous on 6/11/2008 at 5:10 PM ET 250 Points
Hi, i could really do with some help....

This produt is soon to be launched.
This product is a luxury vodka with African heritage. It is linked to the Baobab tree in Africa. It is aimed at people with a discerning taste. The whole brand image behind the vodka is that is all about intelligence, indulgence and wisdom. HOW do we reach out to the target market? to people that are not flashy, but more subtle in their success.

PLEASE HELP. I can only come up with a launch event associated with intelligent speakers.
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RESPONSES

  • Posted by Levon on 6/12/2008 at 9:07 AM Accepted
    Where would classy but subtle people hang out at? Are they sophisticated enough to play golf and listen to jazz? I would say Jazz Clubs and Country Clubs may be your place.
  • Posted by lgallagh on 6/14/2008 at 6:43 PM Accepted
    1) Buy either print or electronic ad space for AMEX or other high end platinum card holders.
    2) Have the ad then state some information and send the reader out to their own personalized URL such as:
    www.Baobab tree.VIPJoeSmith.com
    This personalized site would then have interesting information about the vodka, its history, where to buy, and then you can sell out your additional electronic white space to other non-competitive high end brands.
    Option Two:
    4) If you have limited funds, then launch the vodka at a high end boutique or hotels. You can also try to buy some lists from high end car dealers, stores, etc. and launch a personalized direct marketing mail effort.
    5) Start a vivacious vodka blog. Everything you ever wanted to know about luxury vodka and pay for the ad words with google.

    Ok. those are my ideas. I have more on my blog:
    www.transpromo-live.com
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