Question

Topic: Student Questions

Media Planning

Posted by Anonymous on 25 Points
We are launching a web application. We have a budget close to $75,000 for ad spend. We cannot afford Billboards, TV and Newspapers. What other mediums we can try out which would be cost effective.
Target - Countrywide Indian Consumers - Internet Savvy
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RESPONSES

  • Posted by melissa on Member
    Hello,
    I would suggest a combined method of online and offline targeted ad placement.

    The budget you described could provide substantial coverage if placed strategically - ie: targeted magazine/editorial placement to the specific audience, a public relations campaign that could be spread virally online after securing traditional media exposure, a targeted online advertising campaign using a combination of banner/skyscraper ads, link-placement, and viral/social marketing, etc.

    If I had additional information about the campaign and target audience, I'd be happy to speak with you about this in more depth. Feel free to email me at [email address deleted by staff] or visit our website at [URL deleted by staff] for more information.

    I hope this was helpful
    Melissa
  • Posted on Member
    OptinBuilders can positively assist you getting new client list for your business. We have over 250 Million plus Consumer records & most important all the contacts in our list have opted in to receive third party information online.

    Reach out to thousands of Countrywide Indian Consumers without burning up much of your company's finances.

    We are confident that we can promote your web application to a greater extent beyond your expectations.

    To know much in detail about our strategies please contact our Business Development Coordinator
    Jeff Anderson at [Phone number deleted by staff]

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