Question

Topic: Student Questions

B2b Markets

Posted by Anonymous on 6/18/2008 at 5:34 AM ET 125 Points
what exactly is a business to business market?
is it the manufacturing companies selling the finished product to the retailers and distributors (or) is it a deal between the manufacturing company and the raw material suppliers who contribute their part in making the finishing product?
so what does selling white board markers to retailers by the company become? B2B or business to customer?
and please let me know what the two cases above come under
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  • Posted on 6/18/2008 at 9:20 AM Accepted
    Business to business marketing is companies selling things to other companies, regardless of whether it's retail or wholesale. So, all of those examples are business to business.

    Business to consumer is when the office supply store sells the white board markers to a person who walks into the store or advertises them in a flier mailed to households (rather than businesses).
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