Question

Topic: Student Questions

International Marketing Strategy

Posted by Anonymous on 250 Points
Hi,
Am doing my internship in a fashion design agency which is looking to expand in the international market and my role is to develop a marketing activities strategy for the same.
My problem is, how am i supposed to go about it?
What are the key issues that i have to look at?
Plz help.
Thanks in advance.
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RESPONSES

  • Posted by Levon on Accepted
    Look at markets where you think you can make a profit. After export activities paying for distribution, taxes, promotional costs - what is going to be your profit margin? That is the key to international marketing -- you go where you can make money and stay away from places where you can't make money.
  • Posted on Author
    Thanks. Am looking for something more in detail. And yeah this is an Apparel Design outsourcing agency and not involved in exports.
    Thanks.

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