Question

Topic: Student Questions

Methodology

Posted by Anonymous on 125 Points
Hello everyone
Please, can someone help me with this:
Right now i'm doing dissertation (Marketing).
I'm using secondary data and a case study. I'm intending to qualitatively analyse the data and apply it to the case study. (Qualitative, descriptive, inductive)
Question:
Can i have hypotheses, aims or none of them?
Thanks
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RESPONSES

  • Posted by Levon on Member
    There are many academics going the qualitative route over quantitative data in their Marketing thesis. I would locate some qualititative researchers who live by this school of thought and ask how to approach it with particular to your topic.

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