Know-How Exchange : Taglines/Names

Let's start by defining your target audience more precisely. Exactly who are they, where do they live, what are their most important unmet needs, what are they doing now, how do they express their attitudes, who do they think does the same thing you're planning to do, etc.?

Then consider what it is you want to communicate to them. What makes your offering better than your competitors' offerings? What's the most important benefit (as expressed by your prime target audience)? Why should they buy from you? What is your value proposition?

Then think about how and where you expect them to learn about your site? What's the context?

Then, finally, see if you can articulate how you'll know if/when you have a winning tagline. What are the criteria? How will you know if your tagline is communicating what you intend? If you can't do that, then any tagline -- including the one you already have -- is probably just fine.

Hope this helps. If this is really an important issue for you, you might consider paying a small fee for specialized help at the 911 Marketing Help Tagline Factory. Simply go to the 911 Marketing Help website and click on "Tagline Factory" at the bottom of the screen.

The experts at Tagline Factory can guide you through the process ... and they are fast, professional, ready to help.

"We Train Internet Marketers" repeats your company's name, which isn't a good use of a tagline. The tagline needs to clearly identify some key benefits you provide, for example:

Learn The Latest Online Techniques
We Teach Online Best Practices
Learn From Our Internet Experts

Where Internet Marketers Get Their Knowledge

Online marketing professionals, giving you the best resources for marketing in the internet age.

If ever there was a topic that needed professional advice this might be it.

Your target audience will no doubt be the very folks who work use this forum. And, it will be a searchable question.

https://www.bluelinerny.com - these guys helped me some time ago - really good marketers. Starting from online advertising and creating quality websites to search engine optimization and online marketing. check them

https://www.bluelinerny.com

or their blog

https://www.bluelinerny.com/blog

I would look at the tagline development as if it were a "keyword phrase" development project.

First, think of all the key word phrases you might use if you were trying to find "you" (even though you're not on the web yet).

So, google "Internet Marketing tutorials" and other phrases. Then click on these sites, click on "view" > "page source" and read the keyword phrases they are using.

When you finish this exercise, you will understand the competitive environment of your keyword/tagline options and be in a better position to make a selection.

Steve