Question

Topic: Taglines/Names

New Merchandise Product For Conference Coordinator

Posted by Anonymous on 7/14/2008 at 4:26 AM ET 125 Points
Hello everyone,

I have been asked to market wrist identification bands (made of lanyard material with a backing material that can be written on).

Initially, they were manufactured for sale to parents /guardians / youth groups for school aged children in case the child became lost or separated from the group or parent.

The compliance & safety regulation standards for children's products has recently been upgraded in Australia and as a result the launch of the product to this market has been put on hold.

Instead, we've decided to market them as a great substitute for layards - they don't get lost (or left by delegates at the bar) and can be customised to carry conference logos &/or company branding.

To introduce the product we're sending Conference Organisers / Co-ordinators a direct mail letter with a sample.

I'm after a catchy headline for the direct mail letter.

I'd thought of "Delegate Banz – the Conference Organiser's Organiser".

OR maybe, "Sometimes we know you'd like to tell your conference delegates to GET LOST (especially if they're heckling the keynote speakers or misbehaving in the lounge bar)...but what if they were? With Loc8me Wrist Banz your conference delegates will always be easily identifable and their contact details and room number can be written on they back so they'll never forget their seminar location or hotel room number."

Hopefully this segment will provide a good market niche for this product.

Your ideas would be very much appreciated as I my client is a lovely lady without any real budget.
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RESPONSES

  • Posted by Frank Hurtte on 7/14/2008 at 9:18 AM Accepted
    Your biggest drawback will be a lack of a name tag which is nearly always put on the lanyard. I believe you need to hit this head on in your sales approach.

    You might push the safety factor of no namebadge. Here is an example, I was speaking in Atlanta. I walked from my hotel to another hotel and noticed all the street people were calling me by name. Then I realized I had left on my badge.
  • Posted by Jay Hamilton-Roth on 7/14/2008 at 9:25 AM Accepted
    (Aside: I'm not sure of the need for this product to this niche. Generally conferences attendees wear a badge that clearly states their name and company for conference staff and other attendees to see. Perhaps investigate senior citizen market - in case they go out and forget where they live, phone number, name, where car is, etc.)

    As for name, why not simply: Conference Wrist Badges?
  • Posted on 7/14/2008 at 11:59 AM Accepted
    I'm not sure I see the usefulness either. As Jay said, the idea behind a name badge is generally so that other attendees and the staff can see who you are. I think that would be difficult with a wristband.

    I think Jay's idea of using it for senior citizens might be more productive.
  • Posted on 7/14/2008 at 1:47 PM Accepted
    The senior citizens idea is a definite winner. I suggest marketing the product to retirement homes, bingo clubs, and senior centers with a pitch such as: "You can identify your friends and residents with a stylish ID band that carries their information in a safe, convenient way, without making them feel like a hospital patient or a lost pet."
  • Posted on 7/14/2008 at 8:02 PM Author
    Thank you all for your comments so far.

    Agree the senior citizen market is a good one, especially for social events, such as Bingo which was mentioned.

    I like Conference Wrist Badges as a name too.

    Many thanks!
  • Posted by mdlugozima on 7/20/2008 at 9:15 PM Accepted
    Delegate Banz - check their band if they get out of hand.
  • Posted on 7/22/2008 at 8:20 PM Author
    Thank you all again. Things have progressed well so far. I do like the mdlugozina headline and we've already had some positive results.

    Thank you :)
  • Posted by Mikee on 7/26/2008 at 11:36 PM Accepted
    Band Me
    A Band In Hand
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