Question

Topic: E-Marketing

Jvs For Business Services Company

Posted by Anonymous on 7/16/2008 at 12:08 AM ET 125 Points
I would like some ideas of which companies to form JV alliances with, to utilise their database of clients to promote our products for a fee.

The company is a market research company with over 25,000 titles the target market is fortune 1000 companies however, with research reports starting from $150 we also cater to the smallest businesses.

Can you help me brainstorm specific companies I can contact to form JVs, these companies will promote our products throught their established database/website for a fee (preferrably commission/fee for purchase)
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RESPONSES

  • Posted by Peter (henna gaijin) on 7/16/2008 at 2:27 PM Accepted
    The term JV is not appropriate for this. A joint venture is made when 2 companies get together and form a new company, which is jointly owned.

    In this case, it sounds like you are actually licensing the product.

    Best I can think of would be to contact other firms that sell market research and see if any would be willing to take on such an arrangement.
  • Posted on 7/17/2008 at 12:10 AM Author
    Hi there,

    Yes, JV isn't the term. Let me rephrase what I would like to do in simple terms
    I would like a list of companies who have the same target market (any industry) who have a database that I can utilze to get my marketing message accross to.

    I am actually asking for ideas of company names.
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