Know-How Exchange : Career/Training

see this sites :

* https://www.mba.com/mba
* www.terry.uga.edu/mmr/
* https://www.kellogg.northwestern.edu
* https://www.gsb.stanford.edu/sloan/
* https://www.gradschools.com/Subject/Marketing-Business/227.html
have a nice chane

Northwestern in Chicago has long been known to have a powerful marketing program (I did not attend that school, but got my MBA with a concentration in marketing from a different school.)

You may want to ask yourself why you want a specific marketing degree, and if it matters (as opposed to a generic MBA).

B-schools are great at teaching theory, and perhaps how to analyze a situation (the famous "case study" method) but once they get beyond marketing 101 - theory quickly becomes dated as marketing changes rapidly.

I define marketing as the dialog between a company and its current and future customers with the goal of creating and supporting the sales environment.

Since B-schools are clueless about sales methodologies, their teachings on marketing have limited use in the real world. On of the best investments I made was to get professional sales training, although I was never in a dedicated (pure) sales position.

Also - companies tend to hire the candidates with the most current real-time experience in their domain - I know several former client executives who encountered this (all with deep credentials, but trying to transition from on field to another) - and I also have regular conversations with a national-level professional recruiter.

True story - many years ago someone who worked in the software industry contacted me - they had a liberal arts degree and were working at that time for Lotus Development. I gave them what advice I could. They were in the process of interviewing with Microsoft at that time. A few years later I met with them again when I was in Seattle (they had taken the Microsoft job.) I suggested they might consider getting an MBA at that point in time. They felt that spending the time advancing their career at Microsoft was a better investment. Fast forward - they "retired" a few years ago after spending 13 years at Microsoft (no doubt a millionaire) - I think they are perhaps 40 years old.

So do you want to spend you time in school, or in getting relevant domain experience and advancing your career in a rapidly-changing world?

It all depends on your opportunities. Frankly, it's a toss-up. Having the MBA degree has, at times, been useful but I also have no illusions about it. For much of what I have done (real world), it simply has had no relevance.

That being said, career opportunities trump academic degrees any day of the week.

A MBA from Northwestern with a concentration in Marketing is about as good as you are going to get in the U.S. They even named their school after a breakfast cereal.