Question

Topic: Student Questions

Hi Im Trying To Reviewing Literature For My Master

Posted by Anonymous on 7/18/2008 at 10:19 AM ET 250 Points
basically i am looking into the importance of empathy and professionalism for the establishment and mainataince of relationships between frontline employees and customers... empathy and professionalism are 2 imp factors for this type of relatioship in professional services... is there any literature which in turn shows that the marketing of service and the marketing of professional services need similar things... PLEASE HELP ME!! thanks
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Levon on 7/18/2008 at 3:59 PM Accepted
    You would want to combine Service(s) Marketing with Consumer Behavior Literature. Synthesize those area(s).
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)