Question

Topic: Student Questions

Btl Strategies

Posted by Anonymous on 7/21/2008 at 9:37 AM ET 125 Points
Hei I’ve got a question (hope you can provide me with some good feedback)… what do you think are some effective BTL strategies one can use when trying to create a creative approach to launching a brand of luxury bath and kitchen appliances into a new market? Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by ilan on 7/21/2008 at 9:42 AM Member
    What new market?
    Luxury is a different thing for people in Beverly Hills or Jakarta...
  • Posted by Levon on 7/21/2008 at 11:19 AM Member
    BTL would be direct advertising to the decision makers of the retail outlets that you would want to get distribution through.
  • Posted by Jay Hamilton-Roth on 7/22/2008 at 9:36 AM Accepted
    Target architects, home decorators, builders, and plumbers. These are the influencers for these products. If you use coupon/competitions/refunds it undercuts your "luxury" positioning.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)