Question

Topic: Student Questions

Business Research!!!

Posted by Anonymous on 8/5/2008 at 12:20 PM ET 75 Points
I am a marketing student, studying on my business research course(doing Questionnaire) I would like to know how to come up with the question about "Brand Image" how it's gonna be? How it should be? (please give me the example) but under one condition; the question must be the type of Likert Scale (strongly agree-----------strongly disagree)

Thank you very much
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RESPONSES

  • Posted on 8/13/2008 at 7:05 PM Accepted
    Well I think if you put in your consideration how does your brand look like or for what it is used for, you can come up with the right questions for the questioner. I think you can start from their.


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