Question

Topic: Taglines/Names

Need Name For New Fitness/gym Concept

Posted by Anonymous on 8/18/2008 at 8:06 PM ET 250 Points
Hi. We're about to launch a new boutique fitness center with a couple of locations. The main focus will be group classes in three main areas: cardio/core work; spin classes; yoga/pilates classes. We will also have dedicated personal trainers in a separate area. Really having problems settling on a name for the facility. Our key point of differentiation will be the absence of membership fees and our focus on the class concept.

We want to make sure that we appeal to the quickly growing male segment of the urban fitness market without neglecting the all important female segment. We are planning on growing the business past the initial two locations and therefore proper branding is essential.

This is my first post and am desperate for some creative and innovative feedback. What do we call this thing???

Thanks in advance for any help.
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RESPONSES

  • Posted by Gail@PUBLISIDE on 8/18/2008 at 9:31 PM Accepted
    My guess is that you'll be charging clients by the package for classes and personal training.

    That being said, I don't know how you want and don't think you need to include that in a business name. There are dozens of names that I've suggested for others that include the words: fitness, personal, core, motion, lifestyle (of course, Lifestyle Fitness is already taken), energize, energy and more.

    You might also want to consider something like Custom Fitness, Fitness with Class or Life in Motion.

    Combine any of the words above and I think you have something that communicates your goals to your target audience.
  • Posted by Jay Hamilton-Roth on 8/19/2008 at 8:47 AM Member
    Your key differentiation point isn't significant in your prospect's minds. I don't know where you are located, but in my area I could choose to take classes at: private health clubs, private gyms, or community centers. Each of these appeal to different demographics.

    Before you figure on a name, first clearly identify WHO are you trying to attract and WHY they'd choose your offering. Once you have that down, then pick a name that fits.
  • Posted by kevin.shoesmith on 8/19/2008 at 9:39 AM Accepted
    Here are a few ideas to kick around. Combine any combination of the words that excite you...

    Classy Fitness (play with Class in italics or something to indicate it is Class Fitness and class"y" fitness.)

    Fitness for You

    Energy

    Energize Fitness

    EMotional Fitness

    Healthy Us

    Partner Pilates and more

    Urban Fitness

    Dynamic Fitness

    Fitness Fun

    Fit 'n Fun

    Fitness 360 (with degree symbol)

    Your Place Fitness

    Your Way Fitness

    Group Fun Fitness, Group Way Fitness

    Fun & Fit

    Healthy Habit Fitness Clubs

    GFC
    group fitness club

    Fitness Clubhouse

    The Locker Room
  • Posted on 8/19/2008 at 2:25 PM Member
    How about:

    Sessions gym

    Fit Together

    Class Act
  • Posted on 8/19/2008 at 2:31 PM Member
    Fitness Boutique, Classes, Personal training. I would go with

    CLASSYFITNESS or CLASSEYFITNESS

    both

    CLASSYFITNESS.COM & CLASSEYFITNESS.COM

    are available or at least were when I posted this.
    Good Luck fro Palm Beach!
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