Question

Topic: E-Marketing

Is Videomail Efficient?

Posted by Anonymous on 8/22/2008 at 8:29 AM ET 125 Points
Hi

Did someone here tested videomail and how did it worked? I'm currently thinking about putting on tape my products and services...

Thanks
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  • Posted on 8/22/2008 at 9:00 AM Author
    Thanks W.M.M.A, but I already have sample such as https://www.onepointtv.com/lenovo/uk/ .

    Mike, could you explain more about your experience? I mean what did you sell with that?
  • Posted by JennOM on 8/22/2008 at 10:14 AM Member
    Email web video marketing can be an extremely powerful way to communicate with your audiences.

    While I would not recommend developing an email campaign in which the video automatically plays within the email message (see this post: https://www.getflimped.com/2008/07/should-you-embed-video-into-email.html), I absolutely believe utilizing web video marketing is a great way to reach and engage your clients.

    Our customers are actively engaging with email web video marketing campaigns. We have a number of case studies posted to our website - [URL deleted by staff -- please use My Profile page instead.]

    The Web Video Marketing Council (https://www.webvideomarketing.org) is a good resource for information about integrating online video into a marketing-communications program.

    Good luck!
    Jenn
  • Posted by babbsela on 8/22/2008 at 8:32 PM Accepted
    Embedding video in email is not without its problems and concerns. Many people block both images and video in emails because of security concerns, and bandwidth considerations. Downloading video embedded emails can be a challenge for people on dial-up. And, an email reader tends to be a "give it to me quickly" scanner - if they're required to view a video to get their message, they may save it to "read later" which means possibly never.

    A better option is to direct people to the web to view your video. And, don't you want them to go to your website, anyway?

    Too many people think that "any" video sells better than no video. That is not true. Just like any medium, the content, the way the content is presented, and the tendency of your target market to respond to that media is most important. The quality of the video needs to be at least as high as the product/service you are selling. A bad video can hurt your reputation, branding, and sales.

    So, who is your target market? Identifying who you are speaking to will help determine whether this is the right way to reach them. If you want data on your target market and how they respond, there are plenty of resources at https://www.emarketer.com (lots of good data even without a subscription, plus they have a free newsletter)
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