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Topic: Student Questions

Introduction Of New Formula As New Brand

Posted by Anonymous on 8/24/2008 at 4:56 AM ET 250 Points
R & D has developed a New formula which is marginally superior. Company management is uncertain how to introduce new formula. What will be the effect and what are the efforts company has to put if company decides to introduce new formula as a new brand and continue marketing existing brand as it has been marketed in the past
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  • Posted by wnelson on 8/24/2008 at 9:36 AM Member
    Mekesh,

    This sounds like a homework problem. Please refer to the important guidelines of the forum: https://www.marketingprofs.com/ea/guidelines.asp

    In particular, #5 states: Experts are happy to help students explore their thoughts, but they will not do their assignments for them. If you are a student, be sure to share your own ideas along with your question.

    If you would like to put some of your thoughts on this question down for our discussion, we would be glad to join you on an intellectual discussion, but if you don't start it with your thoughts, we are simply doing your homework for you.

    Wayde
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