Question

Topic: Student Questions

Building A Premium Brand

Posted by Anonymous on 8/29/2008 at 10:20 AM ET 125 Points
I am starting my graduation tesis. The topic i will do it is How to build a premium brand. I have been doing some reseach and found this books:

Building Strong Brands: David A. Aaker

Brand Leadership: David A. Aaker

Building Brand Identity, A strategy for success in a hostile market place: Lynn B. Upshaw

but i need more bibliography, kind of like 10 to 15 authors......but i am not quite an expert in marketing, please so if someone can help me with this i appreciete it very much!

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RESPONSES

  • Posted by Peter (henna gaijin) on 9/2/2008 at 7:25 PM Accepted
    I would search articles on this subject. For example, if you plug "premium brand" into the search bar at the top of the marketingprofs.com page, you will find a variety of articles. You can also search on specific marketing publication sites (like maybe advertising age) or do a search using Google in general (open search, not site specific), and you will likely find other articles of interest.
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