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Topic: Student Questions

Marketing Failure

Posted by Anonymous on 9/11/2008 at 12:34 PM ET 25 Points
For a class assignment, I need an example of a marketing failure - a product or service that has failed miserably due to cultural factors...
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  • Posted on 9/11/2008 at 6:17 PM Accepted
    Chevy's Nova car in South America (it translates to "doesn't go")

    Purdue chicken whose slogan "It takes a tough man make a tender chicken" translated to "it takes a tough man to make a chicken amorous."

  • Posted on 9/11/2008 at 6:24 PM Author
    Thank you for your help! This is my first time using this site and I am astounded by the friendly and prompt responses!
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