Question

Topic: Student Questions

Market Management

Posted by Anonymous on 9/16/2008 at 11:33 AM ET 25 Points
I am currently on an assignment to highlight the aims of market management and the process involved in managing a market. Veterans in marketing management kindly assist.
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  • Posted by Peter (henna gaijin) on 9/16/2008 at 11:28 PM Accepted
    Hmm, not sure I have heard of "market management". The market is something you really can't control (manage). There are some ways you can affect the market, such as being involved with standard associations, who set the standards a product must meet.

    Marketing management is a common process in most companies. It involves managing the 4 Ps (product, price, place, promotion) so as to hopefully optimize your revenue.
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