Question
Topic: Student Questions
Discuss What The New Manager Did To Spur Growth?
Related Discussions
- Off Page
- Marketing Research
- Companies Changed The Strategy Based On Research
- Marketing Targeting Stragety Of A Music Band
- Competition
- Trade Show Actions
- Blackpink - Strengths And Weaknesses
- Qs About Competitor Audit Analysis
- Final Year University Dissertation Question Help!
- Dissertation Ideas Based On Interests
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Student Questions)
- mgoodman 36,279 points
- Gary Bloomer 32,138 points
- Jay Hamilton-Roth 28,001 points
- Peter (henna gaijin) 23,790 points
- Carl Crawford 22,363 points
- wnelson 21,503 points
- Chris Blackman 10,081 points
- Pepper Blue 8,859 points
- SRyan ;] 8,290 points
- Blaine Wilkerson 7,890 points
- steven.alker 6,430 points
- SteveByrneMarketing 6,267 points
- telemoxie 6,160 points
- bobhogg 4,824 points
- MANSING 4,819 points
- Levon 4,419 points
- Mushfique Manzoor 4,218 points
- Corpcommer 3,952 points
- darcy.moen 3,605 points
It launched a nutritional product branded as Parry’s Neutraceutical in two versions – one as general food supplements targeting all age groups who are health conscious, sports enthusiasts, stamina builders and resistance enhancers, while the other as nutrients containing Beta Carotene, magnesium, and other minerals which have positive and controlling effect on the targeted people suffering from joint pains, diabetes, pimples, rashes. Channel sales that is wholesale, retail, end user is the strategy.Even after two years of struggle the sale was dismal.
The new marketing and product manager used a new channel, prescription market which boosted sales and met the firm’s objective.
Discuss what the new manager did to spur growth?