Question

Topic: E-Marketing

How Can I Find Good Email Marketing Partners?

Posted by Anonymous on 9/20/2008 at 4:54 PM ET 250 Points
Our company specializes in bringing effectiveness to our clients online display campaigns through DR CPM/CPC campaigns on our vast display network. This is our bread and butter. However, I always have to turn down our clients when they ask if we can help them with their third party email marketing efforts. We don't have a list management division of our company. In the past we have relied on a couple other large networks who do offer third party (list rental) email marketing and can usually accommodate all our clients segmentation requests etc. The problem is they never work!

Can anyone recommend a reputable well know marketing company that handles list management and does it effectively?
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RESPONSES

  • Posted on 9/22/2008 at 11:28 AM Accepted
    Hello,

    I am a list broker and I have been working with email since its inception. As a list broker I have access to all of the lists on the market. A list manager only can offer what they manage in house.

    My ultimate objective is helping customers be successful.

    I would like to meet with you over the phone to discuss the types of requests you are getting and see if I can help.

    I can be reached at: [Email address and phone number deleted by staff].

    Thank you
    TOm
  • Posted by Inbox_Interactive on 9/22/2008 at 11:35 AM Accepted
    You need a good list broker...someone with access to all of the email lists out there, not just someone who manages a number of lists for their clients.

    Before you spend your clients' hard-earned money on renting an email list, though, think long and hard about it. Think about what you want and need to achieve. And research your vendors very, very carefully.

    There's a reason that some list brokers charge a $10 CPM while some charge $150 (or more, in b-to-b applications). This doesn't mean that you always get what you pay for, but let's just say the list brokerage business, like all businesses, has good players and bad.

    Be extra careful if you encouter a company that says it has a proprietary database of 300 million consumer email addresses, all of them opt-in, and all of them available for a ridiculously low CPM (like a buck). You can be assured that this list is not opt-in, and its deliverability and response will be abysmal.

    I could go on and on, but do yourself a favor and Google something like "research email list broker" or "questions to ask email list broker" and make yourself a list. Be sure to get your answers -- real answers, not evasive responses -- before you spend a nickel.

    It's my opinion, and I've been in email marketing for ten years now, that most email list rentals do not generate a return on investment.
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