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Topic: Student Questions

Marketing "research Math" - What Is It?

Posted by Anonymous on 9/22/2008 at 9:23 PM ET 125 Points
So I'm trying to fogure out the math I see every once in a while in the AMA's Journal of Marketing. Do you get it? I think I undersatnd things pretty well, and then I look at the formulas and they are utter gibberish to me.

I've three years of calculus under my belt, but still can't figure them out. Certain constants like t and x are pretty obvious.

I have a buddy that graduated with an MBA from one of the ivy's and he's puzzled too. If I didn't know any better I's swear they're making this stuff up.

Primer anyone? Or, perhaps a good place to start? Typically there aren't any keys in the articles either that would help give it some context.
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RESPONSES

  • Posted by wnelson on 9/22/2008 at 9:29 PM Accepted
    Randy,

    I'd be glad to give you an explanation, but I'd need an example of what you mean. Can you send me a link? Or you can fax me - find my fax number on my website - which you can find in my profile. Click on my name above the posting.

    Wayde
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