Question

Topic: Student Questions

Planning To Choose Marketing As Mba Specialisation

Posted by Anonymous on 9/23/2008 at 10:46 AM ET 250 Points
Hi All, I plan to start off my MBA by fall 09 and have a strong inclination to marketing and hence plan to major in the same. However I am not clear as to what the role of a marketing manager/executive would be. It would really help me if someone can elaborate on this?

Many thanks,
Priyanka...
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RESPONSES

  • Posted by Peter (henna gaijin) on 9/23/2008 at 4:34 PM Accepted
    Marketing executive is a generic term, and doesn't mean much in the real world (in my opinion). It is often used to build up a role and make it sound better as away to attract candidates. For example, inside sales positions are often listed as marketing executives or similar. True marketing executives would be something like a CMO or VP of Marketing.

    Marketing management is a more specific role, but still have a lot of variation depending on the company and industry. Check out https://en.wikipedia.org/wiki/Marketing_management for some info.

    There are a variety of areas of marketing specialization which may or may not interest you, but would likely be good to understand what marketing is made up of. These vary greatly, from very quantitative areas like marketing research to very touchy-feely (qualitative) areas like creating advertising. https://en.wikipedia.org/wiki/Marketing#Areas_of_marketing_specialization
  • Posted on 9/24/2008 at 3:13 AM Author
    @Peter

    Thank you for replying and providing accurate links. I think I really need to ponder and then decide on something concrete.
    Many thanks.

    Priyanka
  • Posted on 9/28/2008 at 2:03 PM Author
    Hi Puru,

    Thank you so very much for responding.
    Well I have been working in the field of IT for 3 years now. I have realised that I ace in direct customer talks. Wherein I have to convince the customer or else promote services provided by my project. I personally have been always excited by the work that large marketing/advertising companies are doing.
    Promoting a particular product/service is something I consider highly challenging. Analysing what the market wants and what are the ways and means of doing that interests me temendously
    I personally feel I will excel in a career in marketing. However, as I have never really worked in a hardcore marketing based field I am unaware as to what roles a marketing mgr/exec might do.
    Please clarify. It would really help me.

    Thanks a ton,
    Priyanka
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