Know-How Exchange : E-Marketing

I have not done business with this company nor do I know of any Internet Marketers who have. You need to find a similiar business that this company can give you as a reference to make sure you get the ROI you're looking for.

That being said, do you know the profile of your target market? Knowing the answer to that will enable you to buy the list of potential clients. Also knowing more about your target market, where they shop, what publications they read, income bracket, are they doctors, lawyers, accountants, etc. let's you know what secondary list to get or where to advertise to get to them.

There are some national websites that cater to luxury vacation rentals (VRBO), type in Luxury Vacation Rentals or Luxury condominium rentals and see what sites come up. look at what they offer, a lot of them are renting for hotels and resorts. Their fees are paid when you condo gets rented so there's no cost to you.

You should consider buying some traffic on the key words in your category, luxury vacation rental Alabama, luxury condo rental Alabama, Luxury Home rental Alabama, there's probably 20 or 30 more key word phrases that probably would cost anywhere from $1 to $3. what's also important here is that you can see on google analytics what cities the traffic is coming from. So, if you see that the majority of your traffic is coming from Boston, then that would be a good place to put some targeted ads or direct mail.

There's probably a state or local website that provides hotel or condo listings as a free service, check it out.

Is there a Prestige Golf Course in the area that attracts out of town players that you could partner with. How about a tourism board in the state that has a list of visitors that they send information to. Ask to be put on their website or buy the list.

Who else attracts out-of-state visitors and could you partner with them. Frequent Flyers are sent marketing material from all kinds of businesses including hotels. investigate what it takes to get listed and/or promoted. Pick an airline and Tell them you want to buy flights to your resort for your clients, and ask them what can they do for you to market to their base.

How about travel agents who have offices across the country? Create a destination package that they can sell to their clients. This requires legwork getting to the decision makers at head office...but little upfront investment.

But, once again, you have to have the reason why I should be having my vacation at your resort versus all other options, otherwise you run the risk of a "Me-To" destination and just another commodity.
Test small, measure the results before you roll out big $.
Ron Romano
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Jill,

Unless you're dead set on direct to the consumer I'd try the travel agent community.

Virtuoso.com is a great place to start for this high-end travel product.

Michael

Ask weather.com for a list of previous advertisers and contact them. For their fee, they should provide you with plenty of white papers, segmented traffic data, etc.