Question

Topic: Career/Training

Marketing And Pm?

Posted by Anonymous on 10/21/2008 at 11:59 AM ET 250 Points
Difference between Marketing career and Project Manager in Marketing. I am thinking about getting a certification in Project management however, I am not sure if I should obtain the certification. I like to work on projects however, I am more interested in creating a project than managing the project. Please advice.

Other areas of interest are International Business and Consulting. Please advice what career path is right. Thank you
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RESPONSES

  • Posted by sarah on 10/21/2008 at 6:01 PM Accepted
    If you like the creative side of marketing sticking with just marketing should be fine; in a cover letter, you should be able to discuss your PM skills. This is a rare combination--market it.

    I considered getting PMI certified and I thought at the time (6 yrs ago) that it seemed more relevant to give IT people more distinction. Plus there is some legwork that goes with certification that I wasn't ready to do at the time.

    SM
  • Posted by telemoxie on 10/21/2008 at 7:54 PM Accepted
    Is this your first professional position?

    If so you may be better off trying to work on projects rather than create or manage them.

    Good luck!
  • Posted by Peter (henna gaijin) on 10/22/2008 at 12:34 PM Accepted
    Project management is a skill that is pretty much required to have within most functional areas of marketing. The majority of what marketing does is broken down into separate projects. Getting a certificate in project management would be useful.

    You said:
    >I like to work on projects however, I am more interested
    >in creating a project than managing the project.

    Project management is a generic term for running a whole project through its life cycle. I think you will find that project management is not just administrating, but does involve a lot of creating.
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