Question

Topic: Career/Training

How To Start Teching Marketing In An Acedamic Sess

Posted by corpblue on 10/22/2008 at 2:58 AM ET 50 Points
Hi..
I obtained a degree in Marketing Management many years ago and all my work experience till now is related to marketing of various products and services. But now I am to take up teaching marketing as an academic subject in a local institution. Though I am sure I can take up most of the fundamentals in marketing individually as they come up, my area of concern is how to start the sessions.
I know we have to start with the definitions of term- marketing, but what could be subsequent flow of topics session after session. The campus is a new one and most of the students in the faculty are freshers, who do not even know the a,b,cs' of the subject..
Please suggest.

Peter
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/22/2008 at 9:47 AM Accepted
    First, your students need to see the bigger picture. Have them pick a company that's familiar to them, and dissect it: R&D, marketing, advertising, sales, admin, etc. Don't talk generalities, drill down to specifics. From there, understand how the marketing department interacts with the rest of the company. What are its needs? Why?
  • Posted by Peter (henna gaijin) on 10/22/2008 at 12:22 PM Accepted
    I would start with a good introductory textbook that I liked, and follow it. This provides a good guideline for the class.
  • Posted by corpblue on 10/23/2008 at 12:24 AM Author
    Thanks a lot Jay..
    Your approach i presume will fit the purpose well... It will also help to clear the interaction barriers and will give a platform for the students to think & act in a practical sense.
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