Know-How Exchange : Student Questions

I am a student and have recently been assigned a research project. It consists of producing a proposal for a piece of marketing research relating to this organisation, product or service. So it is not actually marketing research, but just a proposal to do so.

I have chosen Apple as I am fairly familiar with them and their products, but I do not know specifically what I could propose to do a research on. You will see what I mean from this following section:

Your research proposal should include the following:
• A clear statement of the marketing problem that you wish to research on behalf of the client.
• A definition of the organisation/product/service to be researched.
• Justification of why this information will be useful and how it will assist in marketing decision making.
• The question that your research will seek to answer
• The population to be sampled
• What you will measure (beliefs, expectations, attitudes, motivations, classifications of buyers etc.) and what data will you collect
• An indication of the Methodology to be used.
• An estimate of the time and cost to undertake the research.

I have read the article (https://www.marketingprofs.com/ea/qst_question.asp?qstID=16485) and was interested particularly at the Apple Newton also and wanted to incorporate that into the assignment (as I believed that they had marketing troubles).

Basically, where do I start?!