Question

Topic: E-Marketing

Generational Attitudes To E-marketing

Posted by Anonymous on 10/28/2008 at 1:41 PM ET 125 Points
I am trying to find infomration about generational attitudes towards E-Marketing, more specifically email. I am pretty handy with a search engine but just can't seem to find any relevant information.

Ideally, I would like to get a better idea how different generations will respond to email marketing and asking for email addresses to access certain things on our site like a recorded teleconference, etc...

Any sources that anyone could provide direction to would be greatly appreciated.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Neil on 10/30/2008 at 1:22 AM Accepted
    I bet their are academic studies on this. You could contact business (marketing) professors and ask them to point you in the right direction on how to find such studies.

    I have found professors to usually be helpful sorts.
  • Posted by Neil on 11/3/2008 at 12:05 PM Member
    Sorry I could not be more precisely helpful but in the times I have had to contact academics who specialize in something or another, they have always been very helpful in pointing me to resources.

    They especially love to send you to papers they have written if it is their area of expertise. You might find someone who has done research on this topic.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)