Question

Topic: Student Questions

Is There Any Line In Media?

Posted by Anonymous on 10/31/2008 at 1:01 AM ET 250 Points
Most of the people talk about terms like Above the Line, Below the Line or even Through the Line, my question is that 'is there any Line in Media'? if yes, then can anyone prove it or vice versa?
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  • Posted on 10/31/2008 at 2:16 PM Accepted
    Therz no line as such, its just been used for the sake of using it.
  • Posted by AdvertSMS on 11/6/2008 at 9:11 AM Accepted
    Hello...

    When I was at Marketing communication planning course... we were learning about below the line and above the line marketing....

    I can't remember the book, but I found a link for you to see which is below and which is above

    https://iplot.typepad.com/photos/uncategorized/2008/03/16/marketing01_1.jpg
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