E-Marketing - Marketing for a Community Theatre from elizabeth.ireland: MarketingProfs Question 26304

Topic: E-Marketing

Marketing For A Community Theatre

Posted by elizabeth.ireland on 11/5/2008 at 12:47 AM ET 125 Points

Have other community theaters had success in expanding their ticket sales through online marketing initiatives?

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Posted by Jay Hamilton-Roth on 11/5/2008 at 8:53 AM Member

Yes. Here are some resources for you:
https://mhvtheater.blogspot.com/2006/07/technology-and-marketing-for-theate...
https://www.communitytheater.org/articles/business/PR4.asp

Also, this might be too old a book: https://www.amazon.com/PR-Bible-Community-Theatres/dp/0325004404
Posted by elizabeth.ireland on 11/5/2008 at 11:25 AM Author

These are good resources--thank you!
Posted on 11/6/2008 at 3:16 AM Accepted

Hi Elisabeth,

Definitely online marketing, with special regards to updated contents on the website, making tickets available on other online outlets, endorsement by other local organizations and email marketing helps a great deal with ticket sales and the public image of the theatre. Especially if the theatre is a dynamic one.

But you cannot limit your marketing to online resources. Still many people that enjoy theatre, and newbies, may never reach you online. So, what you can do very effectively, is to have your monthly palinsesto and fliers for new shows on shopwindows and local outlets. In exchange, you can rovide a stand in theatre with fliers and coupons from the outlets where you left your material.

Hope it helps and best of luck,
Davide