Question

Topic: Career/Training

How To Get More Clients

Posted by Anonymous on 11/6/2008 at 5:39 AM ET 250 Points
hello ,
I recently started my own business in telecom and the main marketing strategy of the company is relational marketing meaning to have contacts talk about it so it spreads. I want my business to grow but by current list of contacts is pretty small and I need as much clients as possible. How could I do that without having to call the complete yellow pages
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/6/2008 at 8:13 AM Accepted
    Do/offer something remarkable to give people a reason to talk about you. Your contacts aren't likely to spread your name unless they are motivated - give them something that will both motivate and naturally cause them to talk about you.

    Your marketing strategy can be improved a lot. You're basically passive, depending upon others to talk about you before you get customers. Instead, focus on a specific niche, and target them directly (press releases, blog/magazine articles, advertisements, seminars, etc.).
  • Posted by Mikee on 11/19/2008 at 12:12 AM Accepted
    Unless you are supplying an outstanding service/product people will not be talking about it. People will talk about a service/product that is incredible and/or excellent customer service. People are just as inclined to talk about a poor service/product, but obviously in a negative way.

    If you want people to talk you need to wow them. The trick as you stated is to get enough customers started in order to get people talking. Sometimes this may mean that you give service/product away, perhaps for a trial period. You need to make sure to really be excellent during this time.

    Mike
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