Question

Topic: E-Marketing

Basic Info

Posted by Anonymous on 250 Points
What are the basics to marketing ?
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RESPONSES

  • Posted by rthomas on Accepted
    "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
    American Marketing Association (AMA)

    Can you be more specific with your question? Marketing encompasses are very wide and varied set of practices and skills :)
  • Posted by Neil on Accepted
    I would recommend reading the Marketing Profs site and even consider becoming a Premium Plus member, as there are is a lot of good content, including articles, online seminars, etc., that would provide a good marketing education if you were persistent at it. Here is some information on Marketing Profs Membership options.

    Second, go to Amazon or Powell's Books and do a search for marketing books. If you read reviews and how people rated the books, it won't take long to find a good marketing primer or two.

    Since marketing is probably too complex a topic to distill into a single forum posting, I think my advice above is probably your best best.

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