Know-How Exchange : E-Marketing

Not sure the question is clear. Do you mean: "Do we believe e-marketing will work for a cosmetic surgeon?" If so, what country -- Greece? The answer to the question might be different in different countries.

A good way to start is by defining the primary target audience and then talking to them about how they select a surgeon for cosmetic surgery, what factors are important in making the selection, how much research they do, etc. If you learn that the majority of them just listen to the advice of a referring physician, for example, you might want to focus your efforts on those referring physicians. Etc.

Just another route for people to find you -- so yes of course it will work.

From my personal experience, the best e-marketing technique for Cosmetic Surgery is a word-of-mouth type. Discussion forums, participating in excisting online circles of people interested in this subject, beauty forums, online magazines for women.

eMarketing absolutely works! But eMarketing, like traditional marketing, encompasses a lot of things, so what works for one business may not work as well for another.

If you could be more specific with your question that will help.