Question

Topic: Research/Metrics

Marketing Pay-back From A University

Posted by Anonymous on 2/8/2004 at 7:46 PM ET 250 Points
My client is a small, private liberal arts university. Their challenge to me is to define a metrics model that tracks performance and ROI for marketing expenditures. Budget for setting up and implementing a tracking model is limited. Can you recopmmend an existing model that will track key performance indices, yet is scalable so that, as the budget grows, the model can accommodate more sophisticated tracking and modeling?
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RESPONSES

  • Posted by Blaine Wilkerson on 2/8/2004 at 8:26 PM Accepted
    I don't have a particular model that would relate to your situation per se....but I found a Free, Trial download of a software program that looks like it has everything you need.

    Here's the link:

    https://download.com.com/3000-2051-10228412.html?tag=lst-0-13

    Good Luck and email if your require further assistance!
  • Posted by Blaine Wilkerson on 2/8/2004 at 8:29 PM Member
    It is a large program so if you have dial-up it may take hours. I would be willing to downlod the trial for you, burn it onto CD and mail it to you for install if you wish.
  • Posted by Blaine Wilkerson on 2/21/2004 at 4:53 AM Member
    Please let me know if you need assistance with the program I suggested. It really looks like a good solution to your problem!

    Thanks!
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