Know-How Exchange : E-Marketing

Dear Amit,

The sites I have run have had bounce rates ranging from 26% to 50%. In my opinion, there is no such thing as "average" for the entire net and there should not be. It will all depend on the nature of your site and your traffic sources.

Having said that, according to Google specialist Avinash Kaushik, it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern and 50% (above) is worrying.

Hope this helps.

Clive Fernandes
Clive Fernandes Consulting

I too have heard 30%-50%.

Part of this will depend on your advertising you do (Google Ad Words, etc) and how affective you are with your keyword choices and add copy. You may get people to click, but they may not stay if they did not find what they were looking for. Many time people try to drive people to their site, even if those people did not want to be there. The trick is to have the "right people" visit your site. You have some ways of controlling this through your ad campaigns, but not a lot of way to controll this through orgnaic searches.

Mike

It doesn't really matter what your bounce rate is - it matters what your conversion rate is (and the value of a single conversion). Let's say you have a 99% bounce rate, but a single conversion is worth $10,000. Is 99% bad or good?