Question

Topic: Student Questions

Levels Of Product

Posted by Anonymous on 8/10/2004 at 9:10 AM ET 125 Points
] What is the core product that Starbucks offers? What are the actual and augmented levels of that product?
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RESPONSES

  • Posted by Blaine Wilkerson on 8/10/2004 at 10:19 AM Member
    Core Product: Prestige

    Actual Product: Good Coffee

    Augmented Product: Good Coffee

  • Posted by jcmedinave on 8/13/2004 at 10:35 AM Accepted
    In your daily activities is normal to need some time to get a nap, relax, recharge your batteries, enjoy, taste good product, oxygen your mind, talk with friends, and mime your body. I think, Starbucks offer the place and service to obtain this nap, relax and energy. Remember that the coffee is not only taste, it is energy.

    Bye,

    Juan Carlos
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