Question

Topic: E-Marketing

Resource Allocation For A Portal

Posted by Anonymous on 12/29/2008 at 8:43 PM ET 250 Points
We are a young consulting practice providing an advisory portal. In term of using a small scale budget how much allocation of marketing dollars should we place in this economy to drive a practice versus driving engagement level dollars to take priority iE conventions, seminars , and industry outings. Our current has been minimal to 30 percent target.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/30/2008 at 8:15 AM Accepted
    Allocate money based on the value of the client and the effectiveness of the message (ROI).
  • Posted by Mikee on 1/3/2009 at 10:24 AM Accepted
    When starting out, it is important to try different types of marketing. The trick is that some are not effective without a minium investement. I would suggest trying different things and keeping track of what is working. It is important to keep track of what works and what doesn't. This allows you to reevaluate and reproritize.

    I do not think there are any magic perecentages. You have to go with what works for you.

    Some types of marketing are harder to measure the outcome of, this is where it gets tricky.

    Good luck,
    Mike
  • Posted on 1/5/2009 at 9:25 PM Author
    thank you
    Many competitors in my space use very strong referral networks and minimal direct web marketing. We prefer to be at this point in the future however fund a launch is needed.
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